BCM One, a technology solutions company, was looking to redesign their existing site to match their new branding, was well as improve the bloated navigation, overall usability, and generate contact form submissions.
I simplified the sitemap and navigation structure and reduced the number of site pages by half, allowing for a more focused customer journey through key actions and decision pages. Service sections, resources, and blog posts were all restructured to make important information more accessible, and the overall flow more cohesive.
Bold colors and organic shapes found in the new branding were utilized to break away from a traditional tech look and feel, but kept a modern and professional edge.